
Are There Strategies in Place for Prioritising and Addressing Technical Debt?
Apr 18, 2025Technical debt. The term alone can induce shudders in the minds of tech leaders and entrepreneurs alike. It's the unavoidable byproduct of moving quickly in a fast-paced environment where time is of the essence. In the realm of scaling startups and SMEs, technical debt is often the trade-off between rapid product development and long-term sustainability. But without a proper strategy, this debt can spiral into a roadblock that hampers innovation, productivity, and growth.
As a fractional CTO, I've worked with numerous organisations that struggled to manage their technical debt effectively. What I’ve learned is that addressing this issue is less about eliminating debt entirely—it’s about strategically prioritising and managing it to minimise impact while still maintaining momentum.
Understanding Technical Debt
At its core, technical debt refers to the shortcuts or compromises made in software development in order to deliver functionality quickly. This debt can accumulate through rushed coding, lack of documentation, poor testing practices, or choosing suboptimal solutions to meet immediate business needs. While these decisions may allow teams to meet short-term goals, they create a future burden that needs to be addressed.
Much like financial debt, technical debt accrues interest over time. The longer it remains unaddressed, the more difficult and costly it becomes to resolve. Eventually, it can erode team productivity, increase system instability, and limit the organisation's ability to innovate.
The real question for CEOs, founders, and tech leaders isn’t whether they will incur technical debt, but how they will prioritise and manage it. Left unchecked, this debt can severely hinder scaling efforts, as outdated or unstable systems struggle to support new functionality or higher traffic volumes.
Identifying and Prioritising Technical Debt
The first step in managing technical debt is to identify it. Technical debt can manifest in various ways—outdated code, poor documentation, security vulnerabilities, or inefficient processes. It’s essential to catalogue these areas so that you have a clear picture of where the problems lie.
But once identified, how do you prioritise which debt to address? This is where many organisations struggle. It’s tempting to try and fix everything at once, but that’s rarely feasible or even necessary. Instead, the focus should be on prioritising technical debt that poses the most significant risks or offers the highest returns if resolved.
Here are some strategies to help prioritise technical debt:
Align Debt Prioritisation with Business Goals: Technical debt prioritisation should be aligned with business objectives. Start by asking, which areas of debt are directly impacting our ability to scale, innovate, or meet customer needs? For instance, if outdated code is causing performance issues that negatively affect the user experience, this debt should take precedence. Aligning debt remediation with strategic goals ensures that your efforts contribute to business growth.
Assess the Risk and Impact: Not all technical debt is created equal. Some may cause minor inefficiencies, while others can lead to system failures or security breaches. When prioritising debt, assess both the risk and impact of leaving it unresolved. High-risk issues that can compromise security, data integrity, or system stability should always be prioritised over lower-risk problems.
Consider Future Growth: As companies scale, their technical infrastructure must scale with them. Technical debt that limits future growth or adaptability should be addressed sooner rather than later. For example, outdated systems may struggle to integrate with new technologies or handle increased loads as the business expands. By proactively addressing debt that could stifle future growth, organisations can prevent costly bottlenecks down the road.
Evaluate the Cost of Fixing vs Leaving Debt: Sometimes, it’s more cost-effective to leave certain technical debt in place, at least temporarily. If resolving the debt would require significant resources and time, but the impact is minimal, it may make sense to defer it in favour of more pressing issues. This is where a cost-benefit analysis can be particularly helpful. Evaluate the cost of fixing the debt against the potential impact on business performance.
Incorporate Debt Remediation into the Development Cycle: One of the most effective ways to manage technical debt is to incorporate its remediation into the regular development cycle. This prevents debt from accumulating unchecked and ensures that it’s addressed incrementally rather than in large, disruptive chunks. For example, you could allocate a percentage of each sprint to addressing technical debt, or set aside specific cycles for refactoring and optimisation.
The Role of Leadership in Managing Technical Debt
Effective management of technical debt requires strong leadership and strategic vision. Unfortunately, many startups and scaling SMEs lack the senior technology leadership necessary to guide these efforts. Without a full-time CTO or senior tech lead, companies can find themselves overwhelmed by mounting debt, unsure of how to prioritise or manage it.
Leadership plays a crucial role in maintaining the balance between innovation and sustainability. It’s easy to get caught up in the excitement of developing new features, entering new markets, or scaling rapidly, but without someone at the helm prioritising long-term stability, technical debt can become a major obstacle.
As a fractional CTO, I’ve often stepped into companies at the crossroads of technical debt and growth. One of my primary roles is to provide an external perspective and help organisations develop a strategy for managing their debt in a way that supports their business objectives. This includes ensuring that technical debt remediation is not only a priority but that it’s aligned with the company’s long-term goals.
Moreover, leadership must foster a culture of accountability and quality within the development team. It’s not enough to have a strategy for managing technical debt—there must also be an emphasis on writing quality code, documenting thoroughly, and building systems that are scalable and maintainable from the outset. This requires buy-in from both the development team and the broader organisation.
Common Pitfalls and How to Avoid Them
Addressing technical debt is challenging, but several common pitfalls can make it even more difficult:
Ignoring Debt Until It’s Too Late: One of the biggest mistakes companies make is ignoring technical debt until it becomes a critical issue. This often happens when there’s no clear ownership of the debt, or when short-term goals consistently take precedence over long-term stability. To avoid this, organisations should regularly review their technical debt and ensure that someone is responsible for monitoring and managing it.
Overcommitting to New Features: In the race to develop new features and products, it’s easy to deprioritise debt remediation. However, overcommitting to new initiatives without addressing underlying issues can lead to system instability, increased development time, and ultimately, a slower pace of innovation. Leadership must strike a balance between developing new functionality and maintaining a healthy technical foundation.
Focusing Only on Immediate Debt: Some organisations focus too narrowly on resolving immediate technical debt without considering the broader implications. For example, refactoring code might solve a short-term problem, but if the system architecture is fundamentally flawed, this fix may be temporary. A more strategic approach considers both immediate and long-term debt.
Failure to Communicate the Impact of Technical Debt: Technical debt often gets sidelined because its impact isn’t well understood outside of the tech team. It’s crucial to communicate the potential consequences of technical debt to stakeholders across the organisation, from the executive team to investors. When non-technical leaders understand how technical debt affects business performance, they’re more likely to support debt remediation efforts.
Conclusion: Taking a Strategic Approach
Prioritising and addressing technical debt isn’t about eliminating it entirely. Instead, it’s about taking a strategic approach that aligns debt management with business goals, risk tolerance, and growth ambitions. By identifying, prioritising, and incrementally resolving technical debt, organisations can maintain their pace of innovation without sacrificing long-term sustainability.
Leadership is key in this process. Startups and scaling SMEs, particularly those without a full-time CTO, can benefit from fractional technology leadership to guide their efforts. Whether through a fractional CTO or senior technical advisor, organisations need a clear strategy for managing their technical debt to avoid it becoming an impediment to growth.
Ultimately, technical debt is a natural part of scaling a business. The challenge lies not in avoiding it but in managing it wisely—allowing the company to innovate rapidly while building a foundation for sustainable, long-term success.